Web Log File Analysis

One of the best ways to plan for your new website is to understand user behavior and trends on your current site. Interactive Strategies leverages powerful web log file analysis tools, such as Google Analytics, to collect quantitative data that helps us make informed decisions about the new website.

You gain a better understanding of your current site's strengths and identify key growth opportunities where usability issues may exist.

The Benefits of a Web Log File Analysis

A web log file analysis of your existing website provides you with important data such as:

• User behavior: Details about how users navigate the site.
• Visitor trends: Your site's most and least popular pages.
• Visitor search tactics: Popular keywords users are searching on to find your site.
• Visitor information: Details about your users' browsers, platforms and high-level geographic location.

Our Services in Web Log File Analysis

Interactive Strategies offers the following services as part of web log file analysis:

• Create and integrate tracking code on your current site.
• Work with your current tracking software to extract important data.
• Conduct data analysis of website usage over time.
• Develop a log file analysis report and recommendations tailored to your website.